Profit with Purpose: Why Sustainability is Africa’s Ultimate Strategic Advantage

Profit with Purpose: Why Sustainability is Africa’s Ultimate Strategic Advantage

For decades, corporate boardrooms viewed environmental and social initiatives as “extras”—noble pursuits reserved for annual CSR reports or marketing brochures. However, as the African business landscape evolves, a fundamental shift is occurring. At Green Horizon Africa, we are seeing that sustainability is no longer just a moral imperative; it is the most potent strategic advantage a modern business can possess….